Good Sam Moving Quickly Towards 500,000 Loyal Roadside Assistance Customers

Money Back Guarantee, Simplified Pricing and Mobile App Launch Enhance Membership Benefits

DENVER, CO, Oct 25, 2011  — Good Sam, the world’s most recognized RV Brand, announced today projections to soon reach 500,000 RV, Car and Truck Roadside Assistance Customers. Founded in 1966, Good Sam is based loosely on the Good Samaritan who offered to help a traveler in need. Good Sam’s now-iconic halo and wide grin still signify camaraderie among members and their willingness to offer aid to fellow RVers. “The charter is simple, customers should be protected while on the road and it is Good Sam’s job to bring that service at the very best price and satisfaction guarantee,” replied Marcus Lemonis, Chairman and CEO of Good Sam. “As we move closer to serving over half a million RVers we must stay focused on great service at a low price. This promise will be backed by a money back guarantee as well as a price match guarantee. Customers will have the opportunity to renew at a 91% rate. As we strive to get better, these promises will ensure a better experience,” Lemonis added.

The Good Sam Roadside Assistance program offers unlimited towing to a network facility, roadside flat tire changes, battery jumps, lock out service and other minor repairs. Coverage is available at one low price for RVs plus other household vehicles and protection for family members at no charge. Additionally, they have made it even easier for members to get help using the new GPS-enabled Mobile app. Available for free download on iPhone, BlackBerry or Android. The app ensures faster service using a virtual membership card. Every call is answered by a certified dispatch specialist. The tire replacement program allows Good Sam to “bring the shop” to its members — offering access to their tire network, which features nationally recognized brands. If a member doesn’t have an RV spare, they will help locate one and bring it to the scene.

“These additional benefits are designed to give our members even more ways to enjoy their travels and RV living,” said Prabhuling Patel, President of Good Sam Ventures. “When our members have an emergency what they want is (1) that their call should be answered quickly, (2) the rescue vehicle should be there when we say it is going to be there and (3) the dispatcher should take care of your problem — these are the three simple things in a roadside emergency we guarantee!” “Our goal is to be world class with our products and services,” Prabhuling added.

In preparation for the expected membership increase, Good Sam has hired senior industry executive Ed Thor. Ed joins the company after serving for more than 10 years with Coach-Net, a roadside assistance company focused on serving the manufacturers and dealers. As Vice President of Business Development, Thor will be tasked with driving the growth of the company’s wholesale business execute targeted sales strategies against corporate goals and objectives, and develop and scale-up new business and customer bases. “We are very excited to have Ed join our team as we focus on expanding into new markets and continue to bring our members more value,” said Mark Kupper, Good Sam Vice President and General Manager of its Roadside Assistance business.

About The Good Sam Club The Good Sam Club, www.goodsamclub.com , is the world’s largest RV owner’s organization with over one million member families. Founded in 1966, the club offers its members a wide variety of services, including the Good Sam Extended Service Plan, Good Sam Roadside Assistance, RV and Vehicle Insurance, RV Financing, Good Sam Visa Card, Life & Health Insurance and member discounts at parks, campgrounds and RV events. Good Sam Club members also receive a subscription to Highways, the club’s popular RV travel magazine. Additionally, the club represents more than 1,500 local RV chapters designed to bring RVers together from similar geographic regions for group camping excursions. Extremely committed to its RV members as well as to the environment, the club is a founder of the annual National Cleanup Day program and an advocate of public land access, Adopt-A-Highway programs and Adopt-A-Park programs.

Zrinka Allen
EVP-Human Resources, Social Responsibility and Communication 847-229-6430

For more information on Good Sam Club Roadside Assistance, click here.