Visit Slo-Cal — San Luis Obispo County

Find a world that’s just your speed in SLO CAL. With historic towns sprinkled across oak-studded hillsides and effortlessly cool beach communities, SLO CAL (San Luis Obispo County) is as California as it gets. Here, laid-back living is embodied in the 250+ wineries, on the burgeoning craft beverage scene, the eclectic restaurants and abundance of scenery waiting to be photographed.

Pismo Beach

With its scenic shores nestled beneath chalky cliffs, Pacific Ocean views and surfer culture, Pismo Beach exudes classic California. Just 13 miles south of the city of San Luis Obispo, Pismo Beach is known for epic kiteboarding, surfing, kayaking, bodyboarding and fishing. Lined by stores and eateries, the epicenter of town life is Pomeroy Street, which leads to Pismo’s beloved pier and boardwalk. Play in the welcoming sand at the nearby Oceano Dunes, where California’s only drive-on state beach provides a magnificent setting for recreation on four or two wheels. Cruise just 10 minutes inland to find San Luis Obispo Wine Country where nearly 50 wineries produce cool-climate varietals, most notably Chardonnay and Pinot Noir.

Coastal confection: Roasting marshmallows on the beach during sunset.

Morro Bay

Boasting a lively waterfront and a mesmerizing natural setting, Morro Bay, along California’s iconic Highway 1, provides a compelling slice of beach life. Indulge in fresh, locally-farmed oysters. Hop on a kayak, standup paddleboard or surf the waves at the base of Morro Rock, one of nine peaks that encompass the Nine Sisters and forms part of the natural bay habitat of Morro Bay State Park. Explore the embarcadero’s shops, galleries and restaurants serving delicious sea-to-spoon menus.

Paso Robles

Graced by a quaint downtown overflowing with friendly charm, Paso Robles, provides a laid-back base for exploring the Central Coast’s oak-tree-studded hills. With over 200 wineries in the Paso Robles AVA (American Viticulture Area), the region’s winemakers are defining a truly SLO CAL-style of wine culture. Find tasting rooms dotting the downtown area or venture out to east or west Paso Robles for cave and excursion tours, horseback riding and more. Wander into any of the craft spirit, breweries, cideries and olive oil purveyors that dot the area. Trust us, your taste buds will thank you.

Enjoying a sunset picnic in the hills overlooking vineyards.

Grover Beach

Nestled smack-dab between the Oceano Dunes and Pismo Beach, find fun and sun in Grover Beach. This family-approved city invites you to explore the Monarch Butterfly Grove, frequented by thousands of Monarchs for much of the year. At night, gather around a beach bonfire. Grub on fan favorites like burgers or head into one of the local, farm-to-table restaurants for a true taste of what SLO CAL has to offer. Be sure to check-out San Luis Obispo Wine Country during your stay, just a short drive inland and home to nearly 50 wineries. Test your skills in an escape room or laugh the night away at the nearby melodrama theater. This beach town offers entertainment galore.

For More Information

Visit SLO CAL

805-541-8000

www.SLOCAL.com